In this Intel Visual Life short documentary, Michael Wolff, co-founder of Wolff Olins Agency and considered one of the preeminent visionaries and perhaps the father of 20th century brand expression and identity, talks about his approach to looking at the world, including the muscles of curiosity, appreciation, and imagination.

I love the way in which he describes the way artists and creatives view their surroundings and look at the world…in particular the way he condescends the creatives as being put in design specific boxes/categories #welldone.